About
Irene Arms & Outdoor
Irene Arms & Outdoor is a premium firearms, outdoor, and EDC retailer based in Centurion, serving South Africa’s hunting, tactical, and upper-LSM lifestyle market. The store offers a wide selection of firearms, ammunition, optics, knives, tactical gear, outdoor equipment, and hunting accessories sourced from leading and trusted brands. With a strong focus on quality and expert guidance, the team ensures customers receive reliable support for responsible ownership, sport shooting, hunting, and everyday carry needs.
In addition to retail, Irene Arms & Outdoor offers SAQA-accredited firearm competency training, professional advice, and access to a 200m outdoor shooting range for hunting rifles and semi-automatic rifles. The shop is designed to provide a complete experience, from product selection to testing equipment and ongoing customer support.
The business continues to expand through community events, product launches, influencer days, and training sessions. Irene Arms & Outdoor aims to be the leading, community-focused hub where enthusiasts, hunters, and professionals can shop, learn, train, and experience the best brands and equipment in a premium environment.
In addition to retail, Irene Arms & Outdoor offers SAQA-accredited firearm competency training, professional advice, and access to a 200m outdoor shooting range for hunting rifles and semi-automatic rifles. The shop is designed to provide a complete experience, from product selection to testing equipment and ongoing customer support.
The business continues to expand through community events, product launches, influencer days, and training sessions. Irene Arms & Outdoor aims to be the leading, community-focused hub where enthusiasts, hunters, and professionals can shop, learn, train, and experience the best brands and equipment in a premium environment.
Our Mission
To provide a premium, trusted, and knowledge-driven environment where firearm owners, hunters, and outdoor enthusiasts can shop, learn, train, and grow with confidence. We aim to deliver exceptional service, expert guidance, and access to world-class products and training that support safe and responsible ownership.
Our Vision
To be South Africa’s leading firearms and outdoor destination - a community-focused hub known for excellence, innovation, and the highest standards of quality, safety, and customer experience. We strive to inspire a culture of continuous learning, responsible participation, and passion for the shooting and outdoor lifestyle.
Our Mission
To provide a premium, trusted, and knowledge-driven environment where firearm owners, hunters, and outdoor enthusiasts can shop, learn, train, and grow with confidence. We aim to deliver exceptional service, expert guidance, and access to world-class products and training that support safe and responsible ownership.
Our Vision
To be South Africa’s leading firearms and outdoor destination - a community-focused hub known for excellence, innovation, and the highest standards of quality, safety, and customer experience. We strive to inspire a culture of continuous learning, responsible participation, and passion for the shooting and outdoor lifestyle.
Our Values
Responsibility
We promote safe, lawful, and informed firearm ownership through education, guidance, and consistent best practices.
Expertise
Our team brings hands-on experience, technical knowledge, & honest advice to help customers make confident decisions.
Precision
From product selection to range performance, we focus on accuracy, quality, and reliability in everything we do.
Community
We support a growing network of shooters, hunters, and outdoor enthusiasts through events, training, and shared experiences.
Integrity
We operate with transparency and professionalism, ensuring every interaction is driven by trust and ethical standards.
Excellence
We strive to deliver a premium customer experience - exceptional service, top-tier brands, and a modern, high-quality environment.